¶ … desirable for the researcher to randomly assign subjects to the treatment and control groups than for the groups to evolve naturally?
The whole purpose behind random assignment is to try to single out a single factor that is changing the experimental results. Narrowing down results to a single variable means otherwise equalizing the experimental groups. Therefore, having two experimental groups that are as similar as possible is an important component in the experimental design. If subject can self-select, there is a possibility that there is something different about the members that self-select to be in different groups that makes their outcomes different.
Instead, an experimental design tries to achieve as much similarity between two groups as is possible. "One group (the program or treatment group) gets the program and the other group (the comparison or control group) does not. In all other respects, the groups are treated the same. They have similar people, live in similar contexts, have similar backgrounds, and so on. Now, if we observe differences in outcomes between these two groups, then the differences must be due to the only thing that differs between them -- that one got the program and the other didn't" (Troohim, 2006).
Furthermore, Troohim believes that random assignment is the key to a successful experimental design. In fact, even with random assignment, he acknowledges that the two groups will not be exactly the same, but instead will be probabilistically equivalent, which means that they are equivalent...
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